Introduction
When investing in Airbnb properties, the potential for success often hinges on the location, amenities, and features that set a listing apart. One of the most powerful, yet often overlooked, elements is the scenic view a property offers. Whether it’s a sweeping countryside panorama, a tranquil oceanfront vista, or a bustling city skyline, views can be the defining factor that pushes your nightly rates from £100 to £400 — or more. 🌅
In this blog, we’ll delve into the impact that scenic views can have on the success of an Airbnb property, why they matter so much to guests, and how you, as an investor, can leverage this feature to maximise returns.
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The Power of Scenic Views on Booking Rates
Scenic views hold a unique allure. A property with a picturesque setting can instantly create a sense of escape, offering guests more than just a place to stay — it offers an experience. And with the rise of remote working, people are increasingly seeking out locations that provide not only comfort but also an inspiring backdrop for their stay.
How Views Increase Revenue
- Higher Nightly Rates: Properties with stunning views can charge significantly higher prices. While a standard city apartment might fetch £100 per night, a similar property with a river, mountain, or ocean view could command £300–£400. Guests are willing to pay a premium for the atmosphere created by a view, as it adds perceived value to their stay.
- Extended Stays: Guests who are enticed by scenic views often book longer stays. This is particularly true for travellers seeking a serene environment, digital nomads, or those looking for a luxurious holiday retreat.
- Repeat Bookings: When a guest has an unforgettable experience, driven in part by a property’s view, they are more likely to return. This loyalty can translate to regular bookings and less reliance on new guest acquisition strategies.
In short, views can be a selling point that transforms an average listing into a premium one, attracting a more affluent and desirable demographic of guests.
Why Do Guests Care About Views?
From the moment guests view a property listing, they are imagining themselves in the space. A scenic view appeals to their desire for relaxation, beauty, and escape. In fact, visual experiences are often one of the first things that people notice when scrolling through online travel agency (OTA) listings like Airbnb.
Emotional Connection
The emotional pull of a view is undeniable. Many travellers search for properties where they can unwind and recharge, and a view is central to creating this ambiance. Whether it’s sipping morning coffee on a balcony overlooking the sea or working remotely with mountain peaks as the backdrop, a beautiful view can create a connection that turns a one-time guest into a loyal customer.
Social Media Appeal 📸
In the age of Instagram, guests are always on the lookout for picture-perfect moments. A property with a stunning view can offer that, transforming it into a highly shareable space on social media platforms. Listings that encourage guests to post images are essentially getting free marketing. This visibility can generate interest among other travellers and increase occupancy.
Maximising the Value of Scenic Views for Investors
As an investor, it’s crucial to assess the potential of scenic views when choosing a property. But it’s not just about the view — it’s about how you market it to your guests. Here’s how to make the most of this valuable asset.
Highlight the View in Your Listing
When crafting your property description on Airbnb or other OTAs, the view should be a focal point. Use descriptive language to evoke the feeling of being in the space:
- “Wake up to breathtaking views of the Yorkshire Dales.”
- “Enjoy your morning coffee overlooking the peaceful Lake District.”
- “Relax with a glass of wine while the sun sets over the Cornish coast.”
Pair these descriptions with high-quality images of the view from different angles. Include shots taken during sunrise, sunset, and even at night if the view transforms in low light.
Leverage Scenic Features to Justify Premium Pricing
Scenic properties can justify premium pricing, but make sure you aren’t solely relying on the view. Other complementary features, such as outdoor spaces like a terrace, balcony, or garden, can enhance the guest experience. Additionally, consider adding amenities that allow guests to fully enjoy the view, such as hot tubs, outdoor seating, or large windows.
Understand Seasonal Demand
The appeal of a view can change depending on the season. For example, coastal properties might see higher demand in summer, while countryside retreats may attract guests year-round. As an investor, take note of how the view contributes to seasonality and adjust your pricing accordingly to maximise occupancy.
Comparables and Market Research
When investing in a property with a scenic view, it’s vital to do thorough market research to understand the potential return on investment. Using tools like AirDNA and Property Market Intel, you can examine comparable properties in the area. Look at their occupancy rates, pricing trends, and guest reviews to see how the view influences their performance.
Additionally, speaking to other Airbnb hosts in the area can give you real-world insight into how views affect demand. Asking for their occupancy data from the past 12 months can help you gauge what kind of bookings to expect.
Potential Challenges with Scenic Properties
While scenic views can be a major selling point, they aren’t without their challenges. Here are a few things to consider when investing:
Weather-Dependent Appeal
Some views may only be attractive in specific weather conditions. A mountain view might lose its allure during rainy seasons, and a beach view might not be as appealing during winter. As an investor, it’s important to understand these fluctuations and how they can impact occupancy.
Maintenance and Upkeep
Properties with large windows, terraces, or outdoor areas may require more upkeep to ensure that the view remains appealing. This could mean regular cleaning of windows, gardens, or ensuring that outdoor furniture is in top condition for guests.
Competition
In certain high-demand locations, there may be many properties offering similar views. In these cases, you’ll need to find other ways to differentiate your listing, such as providing additional amenities, unique design features, or top-notch guest service.
Extra Amenities That Enhance a View
Even if your property boasts a stunning view, guests often look for those little extras that can make their stay even more memorable. Here are a few ways you can enhance the guest experience and take full advantage of your view:
- Hot Tub: Offering a hot tub with a scenic backdrop can be a game-changer for bookings, allowing guests to relax and soak in the view at any time of day.
- Outdoor Dining Area: Create a space where guests can dine al fresco while enjoying the scenery.
- Floor-to-Ceiling Windows: Maximise the view from inside the property by installing large windows that frame the scenery.
- Fire Pits: Outdoor fire pits can encourage guests to enjoy the view well into the evening.
Conclusion: Views as a Long-Term Investment Strategy
For experienced property investors, understanding the value that scenic views can bring to an Airbnb property is critical. Not only do views have the potential to increase nightly rates, but they also attract a desirable clientele, foster repeat bookings, and create a competitive edge in saturated markets.
Investing in properties with scenic views is about more than just the aesthetic appeal — it’s a strategic decision that can provide significant returns over the long term. By leveraging the view through smart marketing, thoughtful design, and premium pricing, investors can transform their Airbnb listings into highly sought-after destinations.
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